About Aditude! Ltd
Aditude! was formed in 2002 by Mara Hargreaves who has extensive knowledge of the UK Regional Media Advertising Market to develop products and services that give advertising sales teams a competitive edge.

Mara Hargreaves
Mara has worked within the regional media arena for 20 years. After seven years with the Birmingham Post & Mail Ltd, where she progressed from Trainee Field Sales Representative to Co-op Manager and finally to Sales Manager, Mara set up Results Today with three colleagues to offer independent Co-op training and Consultancy Services to all regional media. 

In 1993 Results Today merged with Multi-Ad Services UK Ltd, where Mara became Marketing Manager and further developed the UK Co-op Market and managed the industries Co-op Awards and Conference which Aditude still hosts annually.

Mara stayed on as Marketing Manager when Media Advertising Solutions acquired Multi Ad Service’s UK operation in 1998 and following the demise of MAS launched Aditude! Ltd.


Mark Hargreaves
Leaving Keele University with a BSc in Electrical Engineering Mark taught Maths at GCSE and A Level standard. Joining Aditude! Ltd in 2003 to fulfil an in-house programming and product development function, Mark started with the design and development of the current Co-opNetwork program. Most
recently Mark has developed the new AdScamp website and AdVantage ESP CRM program and his skills remain firmly in the advancement of all our products, utilising the latest programming technologies to develop new and innovative ideas specifically designed for the Regional Media Market.

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